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How To Sell A Product: Solo Folk Singing, Personal Branding and Spiritual Journey
Royal College of Music in Stockholm, Department of Folk Music.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis [Artistic work]
Abstract [en]

In this thesis I ́m trying to to find out whether we need to make our art into a product and I am using myself and my career as an example of a product. I wanted to use the word “product” in a positive way and inspire people to think about music management and personal branding as something they could use as a tool when working with something creative. I ́m writing about my own journey as a folk musician and solo artist and wish to turn something personal into something common and shared.

! I approached my research question “How much of a product would you have to be in order to be a successful artist at the Nordic folk music scene?” from three angels. Firstly, I ́ve gathered information that I have from my years as a freelance musician. Secondly, I interviewed a few professionals, and finally I read a lot of material and wrote about the basics of music business and working life of a folk musician in the Nordic countries.

My theory is that we ́re all selling a product when selling our music and playing for money, that is why we need to know this product, love and respect it and have a need to share it. I believe that finding your artistic me is a spiritual journey and when you start searching for your “core” you ́ll become a better musician since you ́re getting better in recognising and handling your own emotions.

I ́m trying to diminish the polarisation between music business and being a genuine artist. I believe that knowing your core gives you power to work better in the field which is continually changing and demands a lot. This spiritual journey into yourself is also an artistic journey and I see personal branding as a fun and inspirational tool for anyone who wants to get to know oneself and build a personal brand which is true, likeable and also selling.

Place, publisher, year, edition, pages
2017. , 37 p.
Keyword [en]
Music management, Music business, Personal branding, Solo, Singer, Solo artist, Folk music, Folk singer, Artistic development, Personal development
National Category
Music
Identifiers
URN: urn:nbn:se:kmh:diva-2431OAI: oai:DiVA.org:kmh-2431DiVA: diva2:1103661
Presentation
2017-04-19, Kungliga Musikhögskolan, 16:03
Supervisors
Examiners
Note

Master konsert: ILMOI; medverkande Anna Fält, Joonas Ojajärvi, Jenni Venäläinen

Available from: 2017-05-30 Created: 2017-05-30 Last updated: 2017-05-30Bibliographically approved

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How To Sell A Product(2890 kB)58 downloads
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Type fulltextMimetype application/pdf

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