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  • 1.
    Gullö, Jan Olof
    et al.
    Royal College of Music in Stockholm, Department of Music Education.
    Thyrén, David
    Royal College of Music in Stockholm, Department of Music Education.
    Gardemar, Hans
    Royal College of Music in Stockholm, Department of Music and Media Production.
    Learning from the past: The Denniz PoP Model on Madonna's Future2019Conference paper (Refereed)
    Abstract [sv]

    Mirac 2019

    Musikkonferens på DAVA vid Högskolan Dalarna i Falun 

    20–21 november 2019

    Vad är livemusik idag och vart är den på väg?

    Learning from the past: The Denniz PoP Model on Madonna’s Future

     J-O Gullö, David Thyrén & Hans Gardemar

    I projektet Searching for Sophia in Music Production Education forskar ett team vid Kungl. Musikhögskolan i Stockholm kring formella och informella lärandeprocesser i musikproduktion inom högre musikutbildning. I en delstudie (Gullö & Thyrén, 2019) har en teoretisk modell baserad på musikproducenten Denniz PoP utarbetats i kontextualisering med relevanta teoretiska begrepp som kreativitet, innovation, motivation och entreprenörskap i kombination med ett omfattande empiriskt källmaterial. I föreliggande studie testas och utvärderas modellen genom att appliceras på Madonnas poplåt Future, som under stor uppståndelse framfördes live under Eurovision Song Contest i Tel Aviv i Israel i maj 2019. Låten som skapat viss kontrovers bland annat beroende på liveproduktionen släpptes 2019 inom ramen för projektet Madame X. Studiens resultat påvisar att Madonnas Future involverar arbetsmetoder och stildrag influerade av Denniz PoP:s musikproduktion och låten uppfyller flera av modellens sju steg. 

  • 2.
    Gullö, Jan-Olof
    et al.
    Royal College of Music in Stockholm, Department of Music and Media Production.
    Thyrén, David
    Royal College of Music in Stockholm, Department of Music Education.
    Challenging Changes for Future Music Production2020Conference paper (Refereed)
    Abstract [en]

    In recent years, there have been major changes in society on many levels. Such changes are of course of great importance to many urban residents. The changes we are referring to in this paper, are how people listen to music. On the streets and walkways in e.g. Stockholm, the capital of Sweden, large hordes of young men and women nowadays travel on electric scooters and almost everyone wears headphones and listens to music. Also on commuter trains, subways and buses, most of the travelers also wear headphones and listen to music. Thus, music is constantly present in these people's lives. But at the same time, music clubs and other music establishments, are often finding it increasingly difficult to achieve profitability due to a declining audience interest. Also traditionally successful music arenas such as the opera houses have problems to attract audiences, despite extensive and often very costly marketing. However, the big arena concerts with international artists still attract large crowds. This means that listening to music has evolved into something that usually happens entirely individually or on occasions in very large contexts, like e.g. at arena concerts. In this paper we highlight some of the challenges that young music producers face, due to the changing society, as they develop their artistic activities. The Swedish music industry has for many years been internationally successful and we present some core explanations of the success and also reflect on how societal development may need changes for future urban music development.

  • 3.
    Gullö, Jan-Olof
    et al.
    Royal College of Music in Stockholm, Department of Music and Media Production.
    Thyrén, David
    Royal College of Music in Stockholm, Department of Music Education.
    Music production in Swedish higher education: History and future challenges2019In: Svensk tidskrift för musikforskning, E-ISSN 2002-021X, Vol. 101, p. 185-199Article in journal (Refereed)
    Abstract [en]

    Although there is a growing interest for music production in Swedish higher education, where many students today study the subject, we argue that music production may in many ways still be noticed as a blind spot in research. This paper explores how research and education in music production has emerged, in Sweden but also internationally, against the background of the ongoing research project Searching for Sophia in music production. This project investigates how various aspects linked to music production and music education have contributed to the Swedish music industry’s international achieve- ments. First, the development of music production courses and programmes in higher education is described, from the pioneering years in the 1980s until present. Next, we discuss key concepts in music production including the different phases of a music pro- duction and the role of the music producer. Thereafter we focus on four selected aspects of music production: creativity, innovation, motivation, and entrepreneurship. Further, future implications are discussed concerning the changes in how music is composed and produced, marketed, distributed, and how music is consumed today.

    Download full text (pdf)
    Music production in Swedish higher education History and future challenges Jan-Olof Gullö and David Thyrén 2019 STM–SJM vol. 101 (2019) 185-199
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